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Elon Musk’s xAI Launches Grok 3 API Access Despite OpenAI Countersuit

Amid a countersuit from OpenAI, Elon Musk’s xAI pushes forward—launching API access to its powerful Grok 3 model. Here’s what you need to know.

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Hey everyone,

Just a quick heads-up: Elon Musk launches API for the first time and Canava is going full on AI.

What’s inside today’s newsletter:

  • 🌐 Tech Pulse: Canva is getting AI image generation, interactive coding, spreadsheets and more.

  • 📁 Unfold AI Tricks: Create Personalized AI Videos in HubSpot – Automatically.

  • 5 New Tools on the Block

  • 🔎 Spotlight: Elon Musk’s AI company, xAI, launches an API for Grok 3

  • 🤝 Who is getting funded?

  •  To-dos

🌐 Tech Pulse

📁 Unfold AI Tricks: Create Personalized AI Videos in HubSpot – Automatically

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  • Create a Dynamic Video Template in HeyGen

    • Go to HeyGen → Video Templates → Create a template.

    • Use dynamic variables like {first_name} or {company} in the script.

  • Zapier Workflow Example

    • Trigger: New Contact in HubSpot.

    • Action: Generate HeyGen Video (select your template and map variables from HubSpot).

    • Optional: Email the video link to the lead directly using HubSpot’s email automation.

  • Personalized Magic Happens

    • The lead receives a tailored video in minutes. No manual work. Full wow factor.

⚙️ What It Does

🎥 1. Instantly Generate AI Videos

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  • It includes:

    • Trigger: Contact joins a list

    • 🎬 Action: Create AI video using CRM data

    • 📩 Step: Email the personalized video link to the contact

🧠 2. Uses CRM Data for Personalization

  • Videos can auto-reference:

    • 🧑‍💼 Contact’s first name

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  • Just map HubSpot properties to HeyGen’s video template fields.

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  • Every contact gets their own custom video.

  • Auto-inserts:

    • 🎞️ A personalized GIF preview

    • 🔗 Unique video link

  • All through HubSpot marketing emails.

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🔎 Spotlight: Elon Musk’s AI company, xAI, launches an API for Grok 3

Summary: The recent public release of xAI's flagship large language model, Grok 3, through an application programming interface (API), making it accessible to developers despite an ongoing legal dispute with OpenAI. The piece outlines the capabilities of Grok 3, including its ability to analyze images and power features on the social media platform X, and it compares the pricing and reported performance of Grok 3 and its smaller version, Grok 3 Mini, against competing models like those from Anthropic and Google, noting some discrepancies in benchmark claims and context window size. Furthermore, the article touches upon the controversial positioning of previous Grok models as being "edgy" and "anti-woke," and discusses Elon Musk's stated intentions to make the AI more politically neutral, alongside observations about its past political leanings and censorship incidents.

Here’s Why It Matter’s:

  • It makes xAI's flagship Grok 3 model, including its image analysis and reasoning capabilities, accessible to developers and businesses through an API, positioning it as a direct competitor to models like OpenAI's GPT-4o and Google's Gemini.

  • The API offers different pricing tiers for Grok 3 and Grok 3 Mini, with options for speedier versions, allowing users to choose based on their needs and budget, although Grok 3 is noted to be priced similarly to Anthropic's Claude 3.7 Sonnet and more expensive than Google's Gemini 2.5 Pro.

  • Despite claims of a 1 million token context window, the API currently limits the context window to 131,072 tokens, and while earlier Grok models were positioned as unfiltered, there are ongoing questions about the political neutrality of Grok 3 following concerns about bias in previous versions

 🤝 Who is getting funded?

 😂 Tech Memes

To-dos

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